About
I lead and inspire to bring out the best in people, and brands.
Bringing years of experience in people development, communication, marketing and advertising, specializing in digital and print design, layout, and communication — and promotional videos. I’ve had the pleasure to work with businesses of all sizes and sectors — I seek to understand the unique voice and needs of the brand, and deliver results that speaks volumes.
From clean and concise to wildly creative.
— You’re in good hands.
Focused on Creative Innovations
in Marketing and Media Communications
Yes, all of these studies are important aspects to my focus. I intertwine perspectives every day in my work.
MA – Communication
BA – Travel and Tourism (Marketing)
BA – Anthropology / Buisiness
BA – English – Creative Writing
AA – Art and Design
Cert – International Studies
Cert – Digital Marketing, Social Media, E-commerce
WHY ME?
I believe in hiring inspiring people, not just pieces of paper. I believe work should be enjoyable, challenging, and fun. And that starts with the people involved.
Working with creatives and watching discoveries blossom is an amazing thing. Working with executives and stakeholders and delivering value is satisfying. Taking a business and building it, is the goal.
I will help solve your puzzles.
When I wasn’t creating music, I was wandering off into the forest to go for hikes and explore, which I still enjoy. I also had fun drawing with my neighborhood friends and shooting hoop. I think my major breakthrough (I say that jokingly) was a caricature portrait of Michael Jordan — and one of Fat Albert — yes I know : )
Fun Fact 1: Who likes RPGs? When I was 11 years old a friend of mine and I worked a whole summer learning to code basic to develop a computer game. We developed different classes, weapon/armor materials, and stories with combat tied to variable functions to determine outcomes — and created a pick-a-path.
After long hours, and many pizza runs (thanks Mom!) — we finished the demo and started it up. Then, with much anticipation we embarked on our quest! And….we beat the game in under 30min. Amazing right ;-/. All those hours clacking away at the keyboard, scribbling notes, and drawing characters — for 30 minutes of playtime. It’s something to write about a few decades later. I have HEAPS of respect for those coding teams that create those epic MMORPGs!
Fun Fact 2: At 15 years old, I had a mishap involving my forearm while building a cage for my iguanas. 96 stitches strong. Two days later, I hoped on stage playing guitar at a 4th of July festival. (Obviously, the doctor did decent work!) We mixed up some Alice in Chains and Nirvana, with a few originals. I guess we were called BANE! That’s what a family friend put on the video tape anyway 🙂 Awesome time!
There, while leading a music theater project, I met some extremely talented people. I worked as Creative Director for Millionaire Magazine, Art and Advertising Director for Papillon Grand Canyon Helicopters. and accepted a few contract projects in small business and real estate promotion in Las Vegas.
I met my wife (an amazing artist) in Denver. We headed further west and traveled along the coast while working remotely in content creation and marketing.
Fast-forward a few states and over a thousand projects later…and voila!
What does he do?
He figures things out, looks deep into a situation and develops things that make it cooler, more relatiable, and more successful. He takes individuals and creates harmonious teams of respected individuals; he encourages battling the unknown with bravery and celebrating achievement. He values work/life balance — because all experiences make the story. He values people, he is one himself.
Work Experience
Executive Summary: A creative who’s experienced and honest enough to know experience alone isn’t enough; often it’s pure creative guts that plants the flag of victory. He has developed many brands over the years, and with each new opportunity comes the thirst to push beyond the proven-past and try something different.
Director of Creative Marketing and Communication
I have been responsible for significant contributions to these amazing brands: Atdec (Australia), APS-Supply (USA, Australia, Chili, Peru) Fabacraft, Walgreens, BRL Sports Nutrition, Coca-Cola (PGA Tour), John Deer, On-Star, Detroit Auto Show, Harvard Industries, Millionaire/Billionaire Magazine, Marriage (Relationship) Help Centers (featured on Dr. Phil and Gene Simmons Family Values), Papillon Grand Canyon Helicopters (11-nations), Threadable, Dozens, and many more.
Work Experience:
Marketing and Brand Executive | Consultant
West Chester, OH | June 2022 – Present
- Lead marketing and brand development initiatives, overseeing content creation and strategic direction.
- Utilize 15+ years of experience to develop and execute targeted marketing strategies and tactics that drive business growth.
- Design and develop websites, create engaging video content, and implement effective internal marketing communications.
- Develop and deliver training materials, ensuring alignment with organizational objectives and empowering teams with essential marketing skills.
- Provide strategic direction for brand positioning and messaging, ensuring consistency across all touch points and maximizing market impact.
Director of Marketing and Media, Sr. Product | Bavis Fabacraft
Cincinnati, OH | July 2018 – June 2022
- Managed brand strategy and development, creating impactful marketing materials working with clients such as CVS Health and Walgreens.
- Spearheaded marketing strategy and content creation that resulted in 10-year high growth.
- Directed rebranding efforts, including an SEO strategy that improved search engine rankings, bringing the company to the top of Google search results.
- Developed persona-based, emotive content strategies that drove a significant increase in inbound leads.
Director of Marketing and Creative | Dynamic Network Advertising
San Diego, CA | January 2010 – December 2018
- Led creative development and marketing communications for both small and large businesses.
- Delivered a wide range of services including graphic design, video editing, content writing, and marketing strategy execution.
A few rands he’s been fortunate enough to have helped:
Coca-Cola, Papillon Grand Canyon Group. Detroit Auto Show, Deloitte (John Deere, OnStar), CES-Vegas, Scenic Airlines, Ivana Las Vegas, GraphoPhonics, Lush, Titanic and Bodies Exhibits, Marriage Help Centers.
TESTIMONIALS FROM MID-SIZED COMPANIES:
“His creative abilities are superior, from concept to design and implementation. He is versatile, in writing, video editing, graphic design and web development. Hiring Ed is like having an advertising team at your disposal.”
—Papillon Grand Canyon Helicopters
“The new creative approach and marketing strategies resulted in a 10-year high revenue outcome and new product development.”
—Bavis
“The strategic contributions to our international marketing communication strategy and creative materials resulted in an over 40% increase in sales the first year.”
—APS-Supply
About me: Overall, I’m a humble and fun guy who loves to strategize and create. For me, there is no time to chase the crowd — when leading the tribe.
I’ve been called eccentric, a wizard, and a visionary. Kind remarks, I do dare to be different.
With 15+ years developing winning strategies and productions in sales and marketing and creative teams in business, I know my stuff. Seriously. I make businesses better.
My integrity is strong, as is my ability to synergize disciplines and approaches. I’m a leader, I don’t wait — I do. I’m a writer, designer, composer, and exploratory hiker. When I’m not in the studio or meeting with stakeholders, I’m outside envisioning the next project. And to bring it all into perspective I discuss philosophy with friends by the rising embers of a campfire.
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What does this mean for you? Well, it means you will get work that is not only imaginative and unique, but well thought out, and highly effective.
If I’m a master at anything, it is balance. When it comes to developing a creative direction I envision colors, action and emotion and outcomes — then translate that vision into writing, design, and content. I believe that harmony and composition are the driving forces of nature, the beauty that attracts, and the rhythm of relation. I encompass Ethnography with objective and subjective lenses to gain understanding. I see pieces of the puzzle and create integrated strategies. This is not just talk, I’ve generated millions, multiple times.
It is with these considerations that my works are developed.
About my work orientation: Yes, I enjoy solving complex problems but believe me, I’ve had plenty of opportunities to laugh at my mistakes — and learn. I love talented people — we can all learn from each other if we listen. And I’ve listened.
Strategic Conceptualization in Brand, Marketing and Content Development are simply second nature to me. I get it, and I enjoy it. It’s just a matter of connecting with people, then, educating, and inspiring them to the point of action.
And, truly excellent coffee helps, of course!
Why?
Rules are what you follow when you’re new. Risks are what you take when you’re ready. Lead the customer — not follow the competitors.
Now: STOP WASTING SO MUCH MONEY ON GOOGLE ADS!
Seriously…STOP IT.
Paid vs. Content
(This is just one example)
Both are important as far as a Tactics vs. Strategy approach. However, the value scale will certainly bow to Organic SEO Content for the long term; allowing the brand to build a stronger bedrock of trust, and augment with agile tactics at a much lower cost.
If you spend (for example) $10k a month on Google Ads to have a temporary effect. Invest $5k of that in future growth, and I’ll build Content (SEO/SEM and much more) that will have a LASTING effect and crush your competition by building an empire of relevance. I will also develop a variety of tactical Google Ads that have true flair and have been proven to perform well for the larger campaign.
Give me a mission and I’ll bring home the flag. Give me a team, and we’ll bring home the championship. Need the next mission? I’ll create one.
About my work orientation: Yes, I enjoy solving complex problems but believe me, I’ve had plenty of opportunities to laugh at my mistakes — and learn. I am not at all stuffy and this may sound odd, but I love critique and feedback. There is ZERO jealousy in my heart, and I will not work with those who are. I love talented people — we can all learn from each other if we listen.
In a world of ties that are too tight, and the menace of metrics — stress seems rampant in business. But I’m not that guy. It’s just a matter of getting it done and done extraordinarily well. And, truly excellent coffee, of course!
Strategic Conceptualization in Marketing and Content Development are simply second nature to me. It’s about connecting with people, I get it, and I enjoy it.
But make no mistake, when it comes to being competitive between you and your competition — they will not stand a chance if I have anything to say about it.
It started early in life, as a child, I developed strategy war game variants (think Axis & Allies, Diplomacy) painted new maps and wrote the mechanics. I strategize, write, design, and lead creative teams — I know my stuff,
I will be an excellent value to any creative and strategic need for business. Because there is no time to chase the crowd — when leading the tribe.
Degrees and Certificates Earned
Yes these degrees were hard work and I learned a lot, while gaining perspectives for SEO writing and design for business content.
