Strategy [•] Creative Portfolio
All created elements (not supplied brand logos, photos, or B-roll) in these media pieces were of original thought, design, and construction, and used professionally in marketing strategies of my development. This includes content and thematic strategy, graphic design, script and copywriting, photo production, selection, and/or manipulation. Videos were created from taken, generated, supplied, or sourced video. All elements were purposefully selected and constructed under my sole and trusted direction in order to create pacing and a thematic outcome. This includes the musical scores — which are custom and original compositions and performances. I have and will develop for major corporate brands and unique sector businesses of all sizes. Here are just a few examples.
All created elements (not supplied brand logos) in these media pieces were of original thought, design, and construction. This includes content and thematic strategy, graphic design, copywriting, photo production, selection, and/or manipulation. Videos were created from taken, generated, supplied, or sourced video. All elements were purposefully selected and constructed under my sole direction in order to create a thematic outcome and pacing. This includes the musical scores — which are custom and original compositions and performances. Any graphical elements provided by a brand simply included their logos, titles, or pre-existing categorical elements. The construction of all elements were performed and developed under my trusted sole direction. I have and will develop for major corporate brands and unique sector business of all sizes. Here are just a few examples.
Design and Communication
Promotional Video and Score
Communication Writing
Communication / Marketing Strategy
MarComm Strategy — Papillon
Elements Produced in the Effort, Included:
– Marketing and Communication Strategy
– Advertising campaign ideation and creation
– International Multi-brand Marketing Strategy
– Digital and Traditional Marketing Development / Placement
– Graphic Design
– Copywriting and SEO
– Video Editing
– Stakeholder and Vendor relationships
– Content communications
Problem: Papillon had high hopes, to be the best in the industry. A decent start, but it was lacking personality, making them blend in.
Solution: —Confidential: not providing for free—
Result (shortened): 7-8 figure success YOY. Achieved #1 in the World for Grand Canyon Tours.
This became the most successful campaign to date.
Problem: Papillon had high hopes, to be the best in the industry. A decent start, but it was lacking personality, making them blend in.
Solution: After creating a refreshing stylistic approach that made competitors look like an artifact under a haze, I leveraged relationships first with national tourism boards, then built a movie-esk image of brand advertising that was sleek and rich. Then positioned the brand as the VIP provider, tying major Casinos as preferred vendors. After that, this message was conveyed internationally. Soon publications and local adverting venders wanted in.
Result: 7-8 figure success YOY. Achieved #1 in the World for Grand Canyon Tours. 11+ nation reach. Multi-niche companies created to round out offerings and differentiate. I developed them all.
Story: I handled the PAPILLON brand from humble beginnings. A 5-person sales and marketing department, providing tours of the Grand Canyon from Las Vegas and Flagstaff.
I led the Art and Advertising creative and helped develop local and international marketing strategies — the company grew significantly and achieved #1 in the industry in under two years.
Serving multiple locations with Helicopter, Airplane, and Motorcoach tours, Papillon became the main Grand Canyon tour provider for 11+ nations. Including: U.S., France, Italy, Japan, China, and more.
One of the many successful campaigns I envisioned and developed was Grand Canyon VIP. Establishing relationships with major Casinos such as the Bellagio, Tropicana and more. I developed ads and relationships with attractions such as the Bodies and Titanic Exhibit, Madame Tussauds, and massive Social Media advocacy campaigns, This drove people to the Grand Cayon, via Papillon for an exquisite VIP experience.
This became the most successful campaign to date.
MarComm Strategy — Bavis
Elements Produced in the Effort, Included:
– Marketing and Communication Strategy
– Re-Brand and Position
– Traditional Marketing
– Digital Marketing
– Digital and Traditional Design
– Copywriting
– Video Editing
– Vendor relationships and marketing empowerment
Problem: Manufacturing product: Nearly every manufacturing company I researched looked and read the same, bland, straightforward and forgettable.
Solution: —Confidential: not providing for free—
Result (shortened): 8-figure revenue boost. with less advertising spend. 10-year high growth.
Problem: Manufacturing product: Nearly every manufacturing company I researched looked and read the same, bland, straightforward and forgettable.
Solution: Well, not anymore. I made this brand into something that was interesting, would stand out a mile away and spark discussion, and actually had clever wit mixed in with the logical data-driven mind.
I overtook the competition by initiating a relentless omnichannel marketing approach that was irresistible to advocacy. Every publication wanted to showcase the brand. I knew this and aggressively negotiated advertising placement. Because they wanted us in, as much as we wanted in.
Result: 8-figure revenue boost. with less advertising spend. 10-year high growth.
Story: I Initiated building the BAVIS company’s entire digital marketing/comm strategy. When the covid 19 pandemic hit, I quickly positioned the brand with unique HERO-style imagery and story communications attuned to pharmacy drive-thru solutions. I changed the brand from E.F. Bavis to Bavis Drive-Thru, for obvious marketing, findability, and relatability reasons.
Differentiating the brands’ contactless offerings as the most unique solution in the industry. Through unique digital and illustrative designs and focused digital marketing coupled with succinct logical solutions-based copywiting with a flair of emotional triggers full off Seo-rich techniques.
This communication strategy landed multiple front page organic listings (up from a single page-6 listing, when I arrived) along with paid advertisements, the reach to clients such as Walgreens, Rite-aid, and more were achieved. I truly positioned the brand as the HERO of the time. Knocking off all competitors at the time from Google’s radar.
The results were a 10-year high growth in revenue.
